Ideally, you want to make the would-be listener see an image that looks refined, regardless of how simple or complicated the design is. Image via TLP MediaWorks.Īs always, a poor choice in typography can make a design look cheap. With the right amount of creativity, you can do what you do best, but with the artist’s body of work as inspiration. ![]() They’re asking you to treat it like some of your past work since they like what they have already seen. That’s most likely the reason the artist trusted you to put a face to the sound. So, use your tools like custom photography, painting, graphic design, and illustration. If you can convey it well enough it will work. It doesn’t have to be wildly elaborate or require expensive equipment. Set up a shoot, either by yourself or get others involved.įigure out an interesting image that could represent the work, then decide how best to convey it. ![]() There’s always the option of creating your own photography that represents the vibe. Take the initial impression you gleaned, and think about how you can convey it. The more the artist can see it, the more likely they are to go for it. This is also the time to either mockup, sketch, or show them examples of what you’re thinking. Suggest other options if you feel like you have a more executable idea or an idea that would better represent the album. Remember that having a photo doesn’t mean you have to use it at all. Did they crop it, change the colors, or simply add text? Did they superimpose it onto a billboard to create a new environment? It’s always good to explore different treatments to see what fits the mood of the album. Ask yourself what you can do to take that photo and make it match the mood.Īs always, look for inspiration in terms of how others have treated photography on album covers. You’re only limited to your own specific set of tools. From there, you can do a number of things with it. Use Photography from the Recording Artist Image via TLP MediaWorks.ĭoes the artist have any photography that they want use? If so, that’s a great start. If for some reason you can’t listen to the music, draw on some of the artist’s past work instead.Ģ. It is always better to know the product you’re promoting before you dig in for the pitch. Is it dark and moody? Bright and energetic? Or is it gritty and raw? The theme should give you a snapshot into the general direction you should head. In my experience most serious artists will allow you to listen to the album with the caveat that you just don’t share it.įind a theme. If client doesn’t already have a crystal clear idea of what they want, ask them to let you listen to the album. Understanding the importance of that artwork (especially in the digital age), should allow you to think of that album as a one shot impression of that musical body of work. ![]() If the artwork looks like an afterthought, it’s easier for people to assume the music has been treated in the same fashion. Whether listeners are flipping through vinyls or, more likely, flipping a Spotify playlist, the album cover might be the make-or-break moment for their deciding to listen or not. Just like a book cover, it’s the at-a-glance view of what’s inside. Their purpose is the embody the sound and the soul of the music within - a daunting task for any artist! This article covers a few tips for approaching and finalizing the album artwork you get to work on.īefore we get into the weeds about the artistry of album covers, let’s think about the core purpose of album artwork.Īlbum artwork functions as the main representation of a body of music. Unlike an event poster, a flyer, or a digital ad, all of which contain information about who, what, and where, album covers are much looser. When it comes to creating album artwork, there aren’t too many practical elements to consider. From country and western to synth-pop, find everything you need to know with these tips for designing the perfect album cover.
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